The Internet Drives Our Thirst For Narrative.

Every business, foundation, technology and especially every brand, requires a story.
People remember story long after they have forgotten the product.
All good salesmen know this.

Understanding Social Networking

Building Brand Socially
The Thrill Of Social Network Marketing
The Squishiness Of Results

The danger of relying on social internet marketing is the OCD loop of checking messages, sending tweets, and doing “research” (surfing the web). It's a drive by sale, the new merchandising endcap. Brand plays, but it's still not Nordstrom's. 
Social media monitoring service Reppler says that 47% of Facebook Walls contain profanity.  To which 95% of Facebook users tweet “who gives a @#$%.”

BOY: I’m on Facebook,Twitter, Tumblr, Youtube & Skype. 
GIRL: You need to get a life! 
BOY: Will you send me the link?

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