It’s a Bitch
This shiraz is a bitch. It says so on the label. Royal Bitch is the name of the wine, one of a sisterhood of budget-priced cabernets and chardonnays from a variety of producers with labels like Sassy Bitch, Jealous Bitch, Tasty Bitch, Happy Bitch and Sweet Bitch. In 2004 a grenache named, simply, Bitch got the postfeminist ball rolling. Then came wines labeled:
- Ball Buster, a beefy shiraz-cabernet-merlot Australia.
- BigAss Red, from California.
- Stench, an Australian sparkler.
- Fat Bastard, a line of wines from France, sold 425,000 cases by 2004, making it one of the most popular French wines in the United States.