The Internet Drives Our Thirst For Narrative.

Every business, foundation, technology and especially every brand, requires a story.
People remember story long after they have forgotten the product.
All good salesmen know this.

Every Picture Tells A Story
A Not-For-Profit Side of Aggressive Labels is Cleavage Creek.        

In October 2007, Budge Brown released the first generation of Cleavage Creek wines. The label of each bottle of Cleavage Creek wine features the image of an actual breast cancer survivor whose story is told on the Cleavage Creek website. “Putting a face on this disease and telling the stories of those who are dealing with it personalizes this and hopefully inspires everyone to take on the crusade,” said Brown. 10% of gross sales is donated to cutting edge research to fund a cure for breast cancer. Brown died in a plane crash in 2011.

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