The Internet Drives Our Thirst For Narrative.

Every business, foundation, technology and especially every brand, requires a story.
People remember story long after they have forgotten the product.
All good salesmen know this.

Showing posts with label compelling rational. Show all posts
Showing posts with label compelling rational. Show all posts

Google Wave Positioning

Developers gave them a standing ovation Shaking their laptops above their heads
-Positioning: Replace Email
-Compelling Rationale: What would e-mail look like if it was invented today?
-Creating Category: "So, now that I'm caught up on this Wave...
-Evidence: When demonstrating Wave's ability to translate between languages, in real-time, as a person types, the audience cheered so loudly and for so long that it felt like they were calling for an encore at a music festival. -Acceptance: At the conclusion of Lars and Jens Rasmussen’s demo, the developers gave them a standing ovation, shaking their laptops above their heads. Source: John D. Sutter, CNN