Every Picture Tells A Story
A Not-For-Profit Side of Aggressive Labels is Cleavage Creek.        
In October 2007, Budge Brown released the first generation of Cleavage Creek wines. The label of each bottle of Cleavage Creek wine features the image of an actual breast cancer survivor whose story is told on the Cleavage Creek website. “Putting a face on this disease and telling the stories of those who are dealing with it personalizes this and hopefully inspires everyone to take on the crusade,” said Brown. 10% of gross sales is donated to cutting edge research to fund a cure for breast cancer. Brown died in a plane crash in 2011.

Social Media Marketing, Count the Survivors

Place Your Bets, Here Are A Few Tips On How To Begin SocialNet Marketing

As we all have experienced, here are many socialnet options on the web. They grow and crumble, at a gold rush-like pace. For all organizations the first key questions are:

• Do we want to participate? (Do We have any choice?)
• Are we willing to commit the resources to be successful?

In order for organizations to realize the benefit from social media marketing, there must be some level of understanding about the nature of online communities, social media sharing web sites and applications . The questions below provide a starting in understanding an organizations willingness to take on social media marketing.

• What are the goals we hope to achieve social media marketing?
• How will we measures and evaluate a social media marketing program?
• What are our current socialnet channels and web sites/pages?
• Have we seen any preference by our target audience?

The more informed your organization is about the social web, the more successful you will be at social media marketing.

Source: TopRank

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The Half-Life Of The Next Big Thing

Waveboard 2.0 for the iPhone examples the ever shortening half-life of the Next Big Thing (NBT) by launching the mobile NBT; demonstrating that the product cycle becomes even more complicated as products need to roll-out in multiple hosting formats such as: 1/ Cloud, 2/ Desktop, 3/ Enterprise, 4/ Mobile, and 5/ maybe on some conglomerate API like Quicken or salesforce.com.
This becomes a real PR and advertising headache. Don’t tell the software guys, you this is really a form of product extension like mini-Oreos. The only people to succeed at this have big budgets to build multi-media/modal to differentiate their gold label from the light. The good news is that, the easiest group to reach are “mobile app fanatics” because they can be found.