The Internet Drives Our Thirst For Narrative.

Every business, foundation, technology and especially every brand, requires a story.
People remember story long after they have forgotten the product.
All good salesmen know this.

Showing posts with label Red Cross. Show all posts
Showing posts with label Red Cross. Show all posts

Losing The Brand

Netscape, Webvan, United Way Billion Dollar Brands

In retrospect is easy pontificate .

Unproven business model: Webvan never was. It had money, trucks and a flickering business model. Business heavyweights rallied around the idea, the CEO of Accenture, quit to become CEO for a projected billion in stock. Then bam! Its expensively designed trucks were up for auction, the doors closed.

+ Today Yahoo, Facebook and MySpace have unproven business models, time will tell.

Ruthless competition: Netscape lacked management skill to prevent being rolled over by Microsoft. The guru came out to Silicon Valley from the Midwest as a hero and began a career as a technology start-up successes. The founder bailed, just as he had when SGI hit its peak. The only people to lose money we the shareholders caught flatfooted.

+ Like frozen yogurt, difficult as a stand-alone, but rather part of a whole product.

Inability to change: United Way was wounded by the shift to accountability. The organization was built to be symbiotic with the massive Fortune 500 management of the 60s, 70s and 80s. "Fare Share" – how American. Then upstart service, manufacturing and technology firms demanded metrics, and suddenly the United Way was reporting into a different management gestalt. No longer the fat cats and fiefdoms around the country, but rather a new breed of slim, open collar execs wanted to know where the Fare Share was going. What was the outcome?

+ NCAA, Red Cross, NAACP are all challenged by radical shifts within their constituencies.