The Internet Drives Our Thirst For Narrative.

Every business, foundation, technology and especially every brand, requires a story.
People remember story long after they have forgotten the product.
All good salesmen know this.

Water & Energy Are The Big Dogs

My life in song, Doug Molitor: “I've been so many places in my life and time.” This includes presidential advanceman, Intel fabs, Harland County underground coal mines, Mac assembly line, IBM storage lab, Sacramento River Shell refinery, Berkeley OS shop, zinc smelter, software start-ups, fuel cell plant and 25 board rooms seeking funds.
Today I am obsessed by water and power/energy. Water because it is the issue, almost a moral issue, plus a huge emerging inevitable business in clean water and infrastructure. Power and energy is the other big dog. This is where the money is. An almost unlimited arena in conservation now, alternatives soon and new ideas coming from, dorm rooms, labs and start-ups around the world.
But how does a company/technology get customers & investors?
We know is that the internet drives our thirst for narrative. This is key to the diffusion of technology and the adoption of new products. Every established business and all start-ups requires a story. With start-ups people remember the story long after they have forgotten product specs. Examples include, rebel engineers at Intel, Pez dispensers at eBay and college roommates at Microsoft, Google, Facebook and others.
All good salesmen know the story is as important as the technology.

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