The Internet Drives Our Thirst For Narrative.

Every business, foundation, technology and especially every brand, requires a story.
People remember story long after they have forgotten the product.
All good salesmen know this.

Top 5 PR Buzzwords

Last month, a PR guy took 25 of the most overused buzzwords in marketing and PR—he compiled a list of the top 100 in June — “Solution” led the pack with 243 appearances.
[Correction] Shortly after he published the post, PRFilter set the record straight: “Solution” did not appear in press releases 243 times; it appeared 622 times — and it was the second most common buzzword. The most common word is “leading,” which showed its face 776 times—in one 24-hour stretch.
Top Five Buzzwords
1. leading (776)
2. solution (622)
3. best (473)
4. innovate / innovative / innovator (452)
5. leader (410)
Compiled by Adam Sherk and PRFilter

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