The Internet Drives Our Thirst For Narrative.

Every business, foundation, technology and especially every brand, requires a story.
People remember story long after they have forgotten the product.
All good salesmen know this.

Mobile Applications - Before You Leap

Fueling the rapid acceleration of mobile customer pull and sales is the extraordinary growth of sophisticated smartphones such as iPhone, Blackberry and Android-based phones. With geo-location and growing data networks, these phones are the newest electronic method to bring customers into your winery.
One benefit mobile site is that these applications can deliver current news, product information and offer a coupon/bar code as to pull people to your winery.
The key to any mobile web site is to “keep it simple,” because web access on a mobile phone is slower than a home or business broadband network. Thus you just cannot move your current web site for mobile users. Instead, focus on what counts, bringing people to your store or winery. If you haven’t yet gotten rid of your flash intro with its birds and vineyards, please don’t move it online, as it’s a bandwidth hog. Concentrate on key data for the traveler – your differentiation, products and directions. “We got cab” will not cause anyone to turn round to find you place. The hospitality folks can do a real time survey of visitors to provide you with information users want.
The Fine Print. Mobile commerce applications should be written for all of the big three mobile operating systems iPhone, Blackberry or Android. (The type of mobile device being used is detected and the server responds with the appropriate version of the site.) Screen size and speed of browser speed are additional decision elements of each mobile design. An alternative is m-commerce application which launch in the phone. Again the three smart phone applications are required.
Remember mobile data is a rapidly changing business. For example, the iPhone is in it’s fourth generation since you put the 2007 harvest to bed.

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