Why you need a storyteller? We know is that the Internet drives our thirst for a clear narrative. Every established business and all start-ups requires a story. Storytelling = Messaging = Presenting = Success - - Contact: molitor42@gmail dot com
Lauren Collins (The New Yorker © 2009 Condé Nast)
After 20 years positioning for technology firms, I can tell you the issues are the same: Differentiation, funding and building community while trying to accomplish the mission.
In addition, foundations that are positioned well and promote an active community provide a positive halo affect for their grantees.