The Internet Drives Our Thirst For Narrative.

Every business, foundation, technology and especially every brand, requires a story.
People remember story long after they have forgotten the product.
All good salesmen know this.

Assessing Word-Of-Mouth Marketing

Often What Really Makes Up A Buyer’s Mind Is Not Only Simple But Also Free: A Word-Of-Mouth Recommendation From A Trusted Source. This Is Especially True In Experiential Products Such As Wine, Personal Electronics Or Movies. from McKinsey Quarterly
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