The Internet Drives Our Thirst For Narrative.

Every business, foundation, technology and especially every brand, requires a story.
People remember story long after they have forgotten the product.
All good salesmen know this.

Social Net Relevance Keep Growing With Network

FBI's most-wanted list

There’s app for that

As FBI's most-wanted list turns 60, organization turns to social networking to help in search

Using an iPhone app users can have the faces of the most wanted, as well as top terrorism fugitives and missing children, right in their pockets. They not only can have the images, but also can press a key to immediately e-mail a local FBI office with their GPS location.

“When (posters) were in the post office, it was because a lot of people were in the post office,” said Nancy Beaton, a spokeswoman for NIC Inc., which developed the iPhone application. “These days, people spend a lot of time on their mobile phone, and it is the place to be.”

The bureau also has a small e-mail distribution list with 150,000 addresses for updates on the list, and it has turned to Facebook and Twitter to augment Web use.

Source: Dane Schiller, Houston Chronicle

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