The Internet Drives Our Thirst For Narrative.

Every business, foundation, technology and especially every brand, requires a story.
People remember story long after they have forgotten the product.
All good salesmen know this.

Personal Note: In the 80’s in Silicon Valley I had the opportunity to meet a host of genius-level individuals who would become brand names of technology: Andy Grove, Gordon Moore, Bob Noyce, Steve Jobs, Bill Gates, John Hennessy and on a minor note, my former neighbor Geoffrey Moore. I also had a consulting gig at Oracle where I met Larry Ellison.

So Congratulations Larry. You won it.

As the Associated Press wrote, “Ellison’s fortune made the victory possible, but the true star was his monster black-and-white trimaran and its radical 223-foot wing sail, which powered the craft at three times the speed of the wind, sending its windward and middle hulls flying well above the water.

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