The Internet Drives Our Thirst For Narrative.

Every business, foundation, technology and especially every brand, requires a story.
People remember story long after they have forgotten the product.
All good salesmen know this.

Google Wave Positioning

Developers gave them a standing ovation Shaking their laptops above their heads
-Positioning: Replace Email
-Compelling Rationale: What would e-mail look like if it was invented today?
-Creating Category: "So, now that I'm caught up on this Wave...
-Evidence: When demonstrating Wave's ability to translate between languages, in real-time, as a person types, the audience cheered so loudly and for so long that it felt like they were calling for an encore at a music festival. -Acceptance: At the conclusion of Lars and Jens Rasmussen’s demo, the developers gave them a standing ovation, shaking their laptops above their heads. Source: John D. Sutter, CNN


Anonymous said...

What does it mean? the Wave???
need more than sound bites

alibi lounge said...

One guess is that it’s a metaphor for swamping Microsoft.