The Poynter Institute’s recent survey The Myth of Short Attention Spans reported the following comparison:
- Online readers read 77 percent of what they chose to read.
- Two-thirds of online readers, once they chose a particular item to read, read all of the text, top to bottom and an average of 77 percent of the online story was read.
- Broadsheet format readers (SF Chronicle, WSJ) read an average of 62 percent.
- Tabloid readers read an average of 57 percent
If your marketing is bogged-down in the marketing myths of the internet like short attention span or thinking it’s all about being under 24, you may want to rethink the assumptions and underpinnings of your strategy.