The 49th Grammy Awards included five Grammys for the Dixie Chicks and this ad: “Most knee replacements don't account for the differences between a woman's and a man's knee. Only the Zimmer® Gender Solutions™ Knee matches your shape and size …”
- TV ad for highly-female TV audience
- The Google query has a paid ad.
- Special web site: (www.genderknee.com/)
People keep asking me, “How do I communicate with my market?” I respond with two questions: Who is your customer? What action do you want? The answers are: Customer) Women with bad knees. Action) The customer is to view a gender-specific website.
- “Find a Doctor”
- “Video testimonials”
- “Tell a friend”
- “Larger type-size for site”