Target Pricing, Niche Marketing
It’s a Bitch

This shiraz is a bitch. It says so on the label. Royal Bitch is the name of the wine, one of a sisterhood of budget-priced cabernets and chardonnays from a variety of producers with labels like Sassy Bitch, Jealous Bitch, Tasty Bitch, Happy Bitch and Sweet Bitch. In 2004 a grenache named, simply, Bitch got the postfeminist ball rolling. Then came wines labeled:

•  Ball Buster, a beefy shiraz-cabernet-merlot Australia. 
•  BigAss Red, from California. 
•  Stench, an Australian sparkler. 
•  Fat Bastard, a line of wines from France, sold 425,000 cases by 2004, making it one of the most popular French wines in the United States. 

Ah, the target marketing; Bitch grabs the attention of a certain type of consumer, primarily young women en route to a bachelorette or divorce party, or looking for a special way to say, "I love you" on Mother's Day. Ball Buster is said to make its way to a lot of lawyers from their clients.

 Original article January 4, 2012, by William Grimes, New York Times